As a business grows branch by branch, each branch ends up with its own system and its own habits, and management only learns the truth of the day once it is over.
Most memberships are not lost to a decision, they are lost to forgetting: the subscription ends, nobody calls, and the member joins the gym down the road.
The biggest loss in a pharmacy is not theft. It is an item that was bought and forgotten until it expired, while another ran out and the customer left with nothing.
ResultNearest to expire is dispensed first, automatically
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